Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions throughout numerous systems is a day-to-day battle for eCommerce marketing experts. As personal privacy policies obtain stricter and browsers limit tracking capacities, exact information comes to be more challenging to catch.
Pixels are simple to establish, but can be blocked by advertisement blockers and privacy devices. That's why marketers are turning to server-side tracking remedies like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is an information collection method that takes the concern of accumulating and processing individual details off the client's internet browser. This leads to much better efficiency, boosted user experience, and the capacity to comply with data personal privacy laws.
By loading a tracking script directly on the web server, S2S tracks communications without depending on third-party cookie or pixel tags. This makes it much less at risk to inaccuracies because of internet browser restrictions and ad blockers and offers a lot more control over what information is shared with each vendor.
It likewise allows organizations to classify data characteristics based on function and lawful premises, that makes it less complicated to comply with data privacy laws. Nevertheless, carrying out S2S Tracking needs a huge financial investment in software and hardware along with specialized personnel. This makes it an expensive option for smaller brands. Furthermore, the preliminary configuration can be lengthy. Nevertheless, once the system is running, it can provide precise data to all advertising channels in real-time.
Advantages of S2S Postback URL Tracking
Because of this, it supplies reputable conversion monitoring for iGaming associates to maximize projects, minimize lost ad spend and enhance ROI. It likewise provides superior accuracy and reliability compared to Pixel Tracking which is why it's the recommended approach for the majority of associate systems, networks and marketing professionals.
Pixels are simple to set up as they only require an item of HTML code in the conversion web page, nevertheless they are typically limited by browser constraints (e.g. cookie-blockers and Safari ITP) causing unreliable monitoring and less accurate attribution. In addition, pixels can be conveniently obstructed by ad-blockers, resulting in privacy problems for customers. S2S is a far more trustworthy and precise tracking approach that gets rid of cookie-based limitations and makes certain individual data protection while additionally supplying enhanced protection functions for fraud avoidance. This makes it an excellent option for high-stakes campaigns and application installs where an accurate conversion matter is necessary. S2S can likewise deliver a lot more accurate acknowledgment data for mobile campaigns and advertisement delivery.
Negative Aspects of S2S Pixel Tracking
Pixel monitoring works by placing an item of HTML code on your site that sends out data to the advertisement platform. It's reasonably simple to set up however is prone to safety and security threats like being blocked by advertisement blockers and being inaccurate because of browser settings like restricting third-party cookies or Apple's Intelligent Tracking Prevention (ITP).
Server-side monitoring bypasses these limitations by sending out conversion information directly from the analytics platform's web server to the individual's tool. This enhances monitoring accuracy and permits companies to record offline conversions such as telephone call or in-store transactions. Server-side monitoring is likewise more safe and helps services comply with stringent information protection regulations like GDPR or CCPA.
As privacy plans come to be much more restricting and browsers restrict tracking capacities, online marketers require a better method to monitor their campaigns. This is why extra online marketers are performance marketing platforms moving far from pixels towards advanced analytics server-side tracking.
Final thoughts
Server-side monitoring is the means to go for data-driven advertising. It bypasses web browser constraints, advertisement blockers, and privacy settings to gather and send out real-time conversion information to analytics systems. It is much more trustworthy, secure, and accurate than pixel monitoring and uses organizations more control over their data collection processes.
With ad blocking and personal privacy regulations getting much more stringent, marketing professionals are seeking choices to traditional pixel tracking. Server-to-server tracking is one option that offers considerable benefits over pixel tracking. It's more robust, future-proof, and allows you to record a bigger amount of conversion information throughout systems. Nevertheless, it needs a significant investment in facilities and technological competence. The good news is, solutions like RedTrack offer prefabricated servers that can incorporate with significant analytics systems without the requirement for considerable growth sources.